Africa
Our first market, and the one we know best.
Millions of businesses are adopting digital tools and mobile payments, yet still run on spreadsheets, chat apps, and software built for somewhere else. Our initial focus is East and West Africa.
We build where technology still has more work to do
Technology has transformed how businesses operate around the world, but that transformation has not happened equally everywhere. In many markets, businesses are growing faster than the software available to support them.
Creovine builds for those markets.
Not a market without technology. A market the technology never fit.
An underserved market is one where existing products do not fully reflect how businesses actually operate. That can mean any of the following, and usually means several at once.
- Software that is too expensive
- Products that depend on infrastructure businesses do not have
- Payment systems that ignore local methods
- Workflows designed around different regulations
- Interfaces built for different customer behaviours
- Problems global companies never considered important enough to solve
We see those gaps as opportunities.
The markets we are building for.
Hover a country to see where it sits
Building here nowAcross AfricaExpanding intoNot a target market
Shading shows focus, not coverage. Our products are available globally.
Country boundaries: Natural Earth, public domain.
Where we are, and where we are going.
Middle East
Digitising rapidly, and asking more of its software.
The same gaps show up around customer engagement, operations, and financial management, in businesses ready for better tools.
Emerging markets
The same gaps, in different places.
Asia, Latin America, and other emerging economies share the same underlying problems. We take what works in one market and adapt it for the next.
our goal